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Wise Things is a tech-enabled youth consumer intelligence company. We help visionary brands win and unlock uncommon growth through data.
women and people of color FOUNDED SINCE 2023.
15
MARKETS
175
CITIES
Wise Things, a tech-enabled consumer intelligence company specializing in young adults, teens, to twenty-something consumers, is dedicated to empowering visionary brands through data-driven insights and first-party consumer data. We drive real on-the-ground results and paint a full picture fast so brands can demonstrate a return on brand strategy and marketing.

Our commitment extends to providing an innovative proprietary software platform, Plural. This platform allows brands to answer the question, "Is what we're doing working?" Brands can seamlessly monitor ongoing research, submit surveys, and gain real-time human intelligence and AI-powered insights.

At Wise Things, we are your trusted partner in measuring, understanding and shaping your brand future. Through our research expertise and cutting-edge software solutions, we deliver transformative insights that drive success in the changing consumer market so you can empower your ‘what’s next?’.
OUR ETHOS

FOCUS ON WHAT MATTERS

Focus on the insights.
We’ll do the rest.
BUILT WITH CULTURE

AN EVIDENCE-LED
APPROACH TO
TRANSFORMING
BUSINESSES FOR GROWTH

MEET THE TEAM
uNBIaSeD By EXecUtion oR Ego

WE GO WHERE THE DATA TAKES US

CONTACT US

HOW WE

work

We are designed to serve modern business leaders through evidence-led, design-forward, end-to-end market research with the perfect mix of science and creativity.

Data: Wise Things blends tried-and-true methodologies with culture by meticulously analyzing data to uncover actionable insights and trends relevant to our clients' needs. Utilizing our proprietary software, Plural, and methodologies, we ensure the accuracy and reliability of our findings by connecting brands directly with people to authenticate and deliver real human data.

Insights: Our approach involves synthesizing complex data into clear, actionable insights that drive strategic decision-making, going beyond surface-level observations to uncover deep-rooted consumer motivations and aspirations, empowering businesses to connect with their target audience effectively.

Implementation: We closely collaborate with clients to craft tailored implementation strategies, integrating insights across operations, from product to marketing. Our focus is on agility and flexibility, enabling swift adaptation to changing market dynamics and consumer trends. We also partner with best-in-class creative companies working across a range of mediums to bring an implementation vision to life.
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Branding & Positioning | Go-to-Market & Market Entry  | Marketing & Communications | Influencer & VIP
double beds

Floreur Grand

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PLURAL

PLATFORM

Using Plural, our proprietary software, clear the path from data to insights, together. Plural is the intelligence layer for your next-gen insights.
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Your insights partner is here

UNLEASH RESEARCH

Your customer insights hub. Turn data into actionable insights. Bring your customer into every decision.
Easily submit research survey requests with just the click of a button. We survey thousands of people in your category throughout the year and update your dashboard with results in real time. Streamline the process and enhance efficiency by utilizing our beautiful user-friendly interface.
Reveal profound insights with our rapid and robust features, designed to deliver swift and powerful analytics. Our cutting-edge tools enable you to unearth intricate details and gain a comprehensive understanding of your data, facilitating informed decision-making.
Curate and manage insights seamlessly within a single, searchable platform. This unified solution streamlines the process of accessing and organizing valuable information, ensuring a more efficient and effective approach to handling research results.
Unleash the full potential of customer insights on an enterprise scale. Our comprehensive solutions empower you to harness valuable data, providing a strategic advantage in understanding customer behavior and preferences.
Security, reliability, privacy, and compliance is at the heart of everything we do at Wise Things ensuring the safety and privacy of your data is baked into everyday processes throughout our organization.

awarded and certified

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jura Grand

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CONSUMER iNSIGHTS

Uncover new thinking and pinpoint tomorrow’s opportunities with our trend reports. Innovate with purpose to create meaningful products and experiences. View Briefings