Sell to thousands of new consumer groups
Hero is a closed ecosystem where consumers discover new brands and businesses share in the profit of that discovery by unlocking a new sales channel, free marketing, and customer insights.
Attract New Customers
Incentivize participation and drive sales as gift cards encourage spending beyond their value, turning participants into loyal customers.
Cost-Effective Marketing
Gain access to an engaged user base and measurable insights for a low fee, ensuring clear ROI on customer acquisition and sales.
Boost Brand Awareness
Strengthen loyalty and keep your brand top-of-mind with motivated and vocal consumers through the Wise Things platform.
Wise Things’ Plural is the intelligence layer, eliminating guesswork with data quality, tailored research, and robust insights designed to help you scale.
Data in, insights out, with the most powerful market research platform
Gather consumer insights by collecting direct feedback, behavioral data, and preferences. Choose from varying question types to unlock rich insight, recurrent themes and subtle nuances.
Measure brand impact by analyzing sentiment, marketing effectiveness, and advertising performance. Run standard-setting randomized controlled trial (RCT) survey experiments to get deep insights into the impact of content before a campaign is launched.
Simulate shopping experiences by creating virtual product environments to test brand and competitor items side-by-side, enabling data-driven insights into consumer preferences.
Supercharge complex consumer research by asking our context-aware AI questions for instant answers, streamlining decision-making with accurate, real-time insights.
FOR CONSUMER PACKAGED GOODS
Make sure your product flies off the shelf
Leverage past research to kickstart your next ad or innovation. Incorporate consumer insights early and consistently to create your best ads and products. In the CPG industry, being consumer-centric is key—what worked yesterday won’t work today. To thrive in today’s competitive market, adapting to evolving consumer demands is essential for long-term success and growth.
Helping CPG brands craft better ads every time
Enabling CPG brands to innovate swiftly for market penetration.
60% more predictive of ROI on advertising
FOR QUICK SERVICE RESTAURANTS
Make sure your brand and menu stands out
Leverage past research to jumpstart your next ad or menu innovation for your guests. Consistently incorporate consumer insights to create your best ads and products. Understand what keeps customers coming back for their favorites. By staying aligned with customer expectations, QSRs can stay competitive, adaptable, and customer-focused, driving long-term success in the ever-evolving food industry.
Helping QSR brands create more effective advertising every time
Helping QSR brands innovate
Agile innovation has 4-6x more success
FOR TOURISM AND TRAVEL
Unlock spending patterns and uncover critical perceptions
Bringing the future of travel within reach, our platform helps you understand travelers worldwide, uncover key insights, and translate them into sustainable growth, responsible innovation, and actionable strategies to bring your best ideas to life.
Unlock opportunities powered by insight
Understand how to resonate with potential visitors
Quickly identify gaps and capture the heart and mind of travelers
FOR FINANCE AND FINTECH
Make sure your brand and solutions stand out
Stay ahead in a rapidly changing market. Kickstart your next campaign or innovation by leveraging past insights and incorporating customer feedback early and consistently throughout development. By understanding customer behaviors and preferences, you can create impactful marketing and innovative products that keep users engaged. Aligning with customer needs allows finance companies to stay sharp, competitive, adaptable, and user-focused, leading to long-term success.
Empowering brands to craft effective marketing strategies every time
Enabling finance brands to innovate and elevate user experiences
Agile innovation leads to staying front of mind
FOR MARKETING AGENCIES
Drive client success with actionable consumer insights
Fuel your strategic decisions and elevate your clients’ campaigns with AI-powered insights. As the intelligence layer for consumer understanding, our platform delivers high-quality zero-party data to help marketing agencies optimize strategies, enhance client engagement, and drive sustainable growth.
Leverage AI-driven insights to refine client campaigns and strategies
Understand consumer behavior to better serve your clients
Turn insights into tailored growth opportunities for your clients
Forecast real-world consumer behavior
On-tap Strategy
In-house strategic experts on every project
Partner with our data-driven experts to refine every aspect of your campaign strategy.At Wise Things, we leverage a curated, nationally representative consumer base of 16 to 32-year-olds —use our panel, import yours, or let us curate one. These real people provide authentic, unique, and AI-free insights into what matters most in today’s market. As an extension of your team, we’re always available, always strategic, and let the data speak for itself to deliver great insights.
Real and genuine people
A variety of stimuli to test ideas
Work with experts to perfect your projects
