Privacy Policy for Wise Things Inc.

Last Updated: October 10th, 2024

Welcome to Wise Things Inc. ("Wise Things," "we," "our," or "us"). Wise Things Inc., located at 55 Water Street, Brooklyn, NY 11201, respects your privacy and is committed to protecting your personal data. This privacy policy provides detailed information about how we collect, use, disclose, and protect your personal information when you interact with our website https://www.wisethings.co/, services, and products. It also outlines your privacy rights and how you are protected under applicable laws.

1. Information We Collect

We collect different types of information about you, including:

a. Personal Identification Information:

- Information that identifies you as an individual, such as your name, email address, phone number, mailing address, and any other personal details you provide when signing up for our services, newsletters, or creating an account.

b. Transaction and Payment Information:

- Information related to purchases you make through our platform, such as payment details (e.g., credit card information), billing addresses, and transaction history.

c. Technical and Usage Data:

- Information about your interactions with our website and services, including IP address, browser type, time zone setting, language preferences, location data, operating system, and device identifiers. We also collect data on your browsing behavior, pages visited, and the time spent on our website.

d. Marketing and Communications Data:

- Your preferences for receiving marketing communications from us and your communication history, including any feedback, survey responses, or information provided through customer support.

e. Sensitive Data:

- We do not intentionally collect or process sensitive personal data (e.g., information about your health, ethnicity, or religion). If you voluntarily provide this information, you consent to its processing in accordance with this policy.

2. How We Collect Information

We collect information about you in several ways:

a. Direct Interactions:

- You may provide information directly when you create an account, make a purchase, fill out forms, subscribe to our newsletters, participate in surveys, or contact us through customer support.

b. Automated Technologies:

- As you interact with our website, we automatically collect technical data using cookies, server logs, and other tracking technologies to monitor and improve the functionality and security of our services.

c. Third Parties and Public Sources:

- We may receive information about you from third parties, such as analytics providers (e.g., Google Analytics), advertising networks, and public databases, to enhance our services and understand our audience better.

3. How We Use Your Information

We use the information we collect for the following purposes:

a. To Provide and Enhance Our Services:

- Processing transactions, managing accounts, delivering products, and providing personalized services to improve your experience.

b. To Communicate with You:

- Sending newsletters, promotional offers, service updates, and responding to inquiries or requests. We may also send you customer satisfaction surveys to better understand your needs.

c. For Marketing and Advertising:

- Tailoring content and advertisements based on your preferences, ensuring that you receive relevant offers and information. You have the right to opt out of marketing communications at any time.

d. To Improve Our Website and Services:

- Analyzing user behavior and trends to optimize website performance, troubleshoot issues, and enhance the design and content of our platform.

e. For Security and Fraud Prevention:

- Monitoring activities to detect and prevent fraud, abuse, or unauthorized access, ensuring the integrity and safety of our services and your data.

f. Compliance with Legal Obligations:

- We may process your information when necessary to comply with legal requirements, such as responding to law enforcement requests, regulatory obligations, or enforcing our terms and conditions.

4. Disclosure of Your Information

We may share your personal information with the following parties:

a. Service Providers and Business Partners:

- We work with third-party vendors and partners to support our operations, such as payment processors, cloud service providers, marketing agencies, and data analytics firms. These partners only access your information to perform specific tasks on our behalf and are obligated to keep your information confidential.

b. Legal and Regulatory Authorities:

- We may disclose your data to government authorities or law enforcement when legally required, such as in response to a court order, subpoena, or to comply with regulatory reporting requirements.

c. Business Transfers:

- In the event of a merger, acquisition, reorganization, or sale of some or all of our assets, your personal information may be transferred as part of that transaction. We will ensure that the receiving entity upholds the same privacy commitments.

d. Other Users (For Public Features):

- If you choose to interact with public features of our website, such as forums, blogs, or community areas, any information you provide may be accessible to others.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect information about your usage patterns. Cookies are small data files stored on your device that help us recognize you and personalize your experience. We use cookies to:

- Remember your preferences and settings.

- Enable certain website functionalities.

- Analyze website traffic and user behavior to improve our services.

- Display targeted advertisements based on your browsing history.

You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect the functionality of our services.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Once your information is no longer needed, we will securely delete or anonymize it.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and secure data storage practices. While we strive to secure your data, no system is completely foolproof, and we cannot guarantee absolute security.

8. International Data Transfers

As a U.S.-based company, your data may be transferred to and processed in the United States and other locations where our service providers operate. We comply with applicable laws to ensure that your information is adequately protected during international transfers, and we use standard contractual clauses where required.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

a. Access and Portability:

- Request a copy of the personal data we hold about you and, where applicable, receive this information in a structured, commonly used format.

b. Correction and Deletion:

- Request that we correct inaccurate information or delete your data when it is no longer necessary or if you withdraw your consent.

c. Restriction and Objection:

- Request that we restrict processing of your data or object to its processing when you believe your rights outweigh our legitimate interests.

d. Data Transfer:

- If applicable, request the transfer of your data to another service provider or organization.

To exercise your rights, please contact us using the information provided in the “Contact Us” section. We may require additional verification to protect your information.

10. Children's Privacy

Our website and services are not intended for children under 13 years of age. We do not knowingly collect or process data from children. If you believe that we have inadvertently collected information from a child, please contact us immediately, and we will take appropriate action.

11. Changes to This Privacy Policy

We reserve the right to update this privacy policy at any time to reflect changes in our practices or legal requirements. We will notify you of any significant updates by posting the new policy on our website with an updated effective date. We encourage you to review this policy periodically to stay informed of how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us at:

Wise Things Inc.

55 Water Street, Brooklyn, NY 11201

Email: security@wisethings.co

By using our website, you acknowledge that you have read and understood this privacy policy and agree to the collection and use of your information as described.