Super charge consumer insights for B2C businesses and let your data work for you. 10X the return-on-investment on your consumer panels.
Build Better Brands
An always-on platform for pre-testing and consumer-centric ad and product development, validated by market outcomes to turn ideas into reality.
Confidently Drive Growth
Wise Things' agile research platform, Plural, lets you quickly and affordably refine innovations with consumer feedback, covering the innovation journey from early to late stages.
Powerful and Scalable
We empower brands to transform ad and innovation development with early, frequent insights, creating a cycle that drives smarter decisions, stronger teams, and better products.
FOR CONSUMER PACKAGED GOODS
Real-time consumer feedback so your product flies off the shelf
Leverage past research to kickstart your next ad or innovation. Incorporate consumer insights early and consistently to create your best ads and products. In the CPG industry, being consumer-centric is key—what worked yesterday won’t work today. To thrive in today’s competitive market, adapting to evolving consumer demands is essential for long-term success and growth.
Helping CPG brands craft better ads every time
Enabling CPG brands to innovate swiftly for market penetration.
Significantly higher ROI on advertising
FOR QUICK SERVICE RESTAURANTS
Test products, promotions, and services with customer insights
Leverage past research to jumpstart your next ad or menu innovation for your guests. Consistently incorporate consumer insights to create your best ads and products. Understand what keeps customers coming back for their favorites. By staying aligned with customer expectations, QSRs can stay competitive, adaptable, and customer-focused, driving long-term success in the ever-evolving food industry.
Helping QSR brands create more effective advertising every time
Helping QSR brands innovate
Agile innovation has 4-6x more success
FOR TOURISM AND TRAVEL
Gather feedback to optimize travel offerings and experiences
Bringing the future of travel within reach, our platform helps you understand travelers worldwide, uncover key insights, and translate them into sustainable growth, responsible innovation, and actionable strategies to bring your best ideas to life.
Unlock opportunities powered by insight
Understand how to resonate with potential visitors
Quickly identify gaps and capture the heart and mind of travelers
FOR FINANCE AND FINTECH
Test products and refine services with targeted panels
Stay ahead in a rapidly changing market. Kickstart your next campaign or innovation by leveraging past insights and incorporating customer feedback early and consistently throughout development. By understanding customer behaviors and preferences, you can create impactful marketing and innovative products that keep users engaged. Aligning with customer needs allows finance companies to stay sharp, competitive, adaptable, and user-focused, leading to long-term success.
Empowering brands to craft effective marketing strategies every time
Enabling finance brands to innovate and elevate user experiences
Agile innovation leads to staying front of mind
FOR MARKET RESEARCH AGENCIES
Automate and scale consumer panels across clients efficiently
Fuel your strategic decisions and elevate your clients’ campaigns with AI-powered insights. As the intelligence layer for consumer understanding, our platform delivers high-quality zero-party data to help marketing agencies optimize strategies, enhance client engagement, and drive sustainable growth.
Leverage AI-driven insights to refine client campaigns and strategies
Understand consumer behavior to better serve your clients
Turn insights into tailored growth opportunities for your clients
