Zero-party data
mastery at scale

Transform your customers from a passive audience into an active research powerhouse. No more waiting. No more guessing.

Purpose-built features for effortless and automated market research

Surveys

Surveys

Surveys

Gather consumer insights by collecting direct feedback, behavioral data, and preferences. Choose from varying question types to unlock rich insight, recurrent themes and subtle nuances.

Insights Dashboard

Insights Dashboard

Insights Dashboard

Insights Dashboard

Multiple Question Types

Multiple Question Types

Multiple Question Types

Multiple Question Types

AI-powered Result Analysis

AI-powered Result Analysis

AI-powered Result Analysis

AI-powered Result Analysis

Downloadable Results

Downloadable Results

Downloadable Results

Downloadable Results

Predict

Predict

Predict

Measure brand impact by analyzing sentiment, marketing effectiveness, and advertising performance. Run standard-setting randomized controlled trial (RCT) survey experiments to get deep insights into the impact of content before a campaign is launched.

Analyze Sentiment Trends

Analyze Sentiment Trends

Analyze Sentiment Trends

Analyze Sentiment Trends

Measure Ad Impact

Measure Ad Impact

Measure Ad Impact

Measure Ad Impact

Conduct RCT Experiments

Conduct RCT Experiments

Conduct RCT Experiments

Conduct RCT Experiments

Gain Pre-launch Insights

Gain Pre-launch Insights

Gain Pre-launch Insights

Gain Pre-launch Insights

Orchestra

Orchestra

Orchestra

Simulate shopping experiences by creating virtual product environments to test brand and competitor items side-by-side, enabling data-driven insights into consumer preferences.

Virtual Product Testing

Virtual Product Testing

Virtual Product Testing

Virtual Product Testing

Brand/Competitor Comparison

Brand/Competitor Comparison

Brand/Competitor Comparison

Brand/Competitor Comparison

Real-time Preference Analysis

Real-time Preference Analysis

Real-time Preference Analysis

Real-time Preference Analysis

Enhanced Shopping Simulations

Enhanced Shopping Simulations

Enhanced Shopping Simulations

Enhanced Shopping Simulations

Co-Pilot

Co-Pilot

Co-Pilot

Turbocharge consumer research with your own AI researcher. Get instant insights, automate tedious research, and transform past reports and data into actionable strategies, slashing research time by 30% and streamlining decision-making.

Instant AI-driven Answers

Instant AI-driven Answers

Instant AI-driven Answers

Instant AI-driven Answers

Context-aware Insights

Context-aware Insights

Context-aware Insights

Context-aware Insights

Enhanced Research Efficiency

Enhanced Research Efficiency

Enhanced Research Efficiency

Enhanced Research Efficiency

Streamlined Decision-making

Streamlined Decision-making

Streamlined Decision-making

Streamlined Decision-making

Radar

Radar

Radar

Eliminate blind spots with younger consumers in minutes. Access real-time, omnichannel SKU-level transaction data to gain a deeper understanding of your business and measure performance against competitors.

Reveal the Path to Purchase

Reveal the Path to Purchase

Reveal the Path to Purchase

Reveal the Path to Purchase

Segment by Behavior

Segment by Behavior

Segment by Behavior

Segment by Behavior

Track Channel Incrementality

Track Channel Incrementality

Track Channel Incrementality

Track Channel Incrementality

Real Data. Real People

Real Data. Real People

Real Data. Real People

Real Data. Real People

Centralize insights for every project

Organize your insights and data by grouping it into unique folders for each project focus.

Spend less time sifting through data

See behavior trends in one place, plus actionable opportunities from Co-pilot AI.

Align your team on product opportunities

Ensure insights are easily accessible across your org, so you can work better together.

Same team. Same page.

Invite, adjust permissions and control how teammates interact with Plural.

Easily add and segment your audience

Upload or manually input testers, then create as many segments as you need.

From inbox to insights

Send all tests via email to your audience and track all insights in your dashboard.

Customize to highlight the most important insights

Pin results from multiple projects you are the most interested in.

Centralize insights for every project

Organize your insights and data by grouping it into unique folders for each project focus.

Spend less time sifting through data

See behavior trends in one place, plus actionable opportunities from Co-pilot AI.

Align your team on product opportunities

Ensure insights are easily accessible across your org, so you can work better together.

Same team. Same page.

Invite, adjust permissions and control how teammates interact with Plural.

Easily add and segment your audience

Upload or manually input testers, then create as many segments as you need.

From inbox to insights

Send all tests via email to your audience and track all insights in your dashboard.

Customize to highlight the most important insights

Pin results from multiple projects you are the most interested in.

Centralize insights for every project

Organize your insights and data by grouping it into unique folders for each project focus.

Spend less time sifting through data

See behavior trends in one place, plus actionable opportunities from Co-pilot AI.

Align your team on product opportunities

Ensure insights are easily accessible across your org, so you can work better together.

Same team. Same page.

Invite, adjust permissions and control how teammates interact with Plural.

Easily add and segment your audience

Upload or manually input testers, then create as many segments as you need.

From inbox to insights

Send all tests via email to your audience and track all insights in your dashboard.

Customize to highlight the most important insights

Pin results from multiple projects you are the most interested in.

Centralize insights for every project

Organize your insights and data by grouping it into unique folders for each project focus.

Spend less time sifting through data

See behavior trends in one place, plus actionable opportunities from Co-pilot AI.

Align your team on product opportunities

Ensure insights are easily accessible across your org, so you can work better together.

Same team. Same page.

Invite, adjust permissions and control how teammates interact with Plural.

Easily add and segment your audience

Upload or manually input testers, then create as many segments as you need.

From inbox to insights

Send all tests via email to your audience and track all insights in your dashboard.

Customize to highlight the most important insights

Pin results from multiple projects you are the most interested in.

Make the right decision every time

Make the right decision every time

Make the right decision every time

Make the right decision every time