Who we are and why we're here.

What does Wise Things do?

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Wise Things is a consumer and market intelligence

platform that empowers you to create brands, ads,

products, and shopping experiences that people love.

Who is the founder of Wise Things

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Onanma Okeke

Onanma is the founder and CEO of Wise Things.

She began her career in technology at Nike,

Popsugar, and Reddit. She is a consumer expert

with global experience in fashion beauty,

consumer goods, real estate, and lifestyle

brands. As a consumer expert, she’s known for

her insights into consumer commerce and

marketing. She founded Wise Things to help

businesses connect with the next generation.

Wise Things is dedicated to empowering visionary brands through data-driven insights, and zero-party consumer data. Our unique technology embedded methodology involves curating dynamic and highly crafted solutions that drive real results and paint a full picture fast for growth transformations.

At Wise Things, we are your trusted partner in navigating the complexities of next-gen consumer behavior. Through our expertise and cutting-edge software solutions, we deliver transformative insights that drive success in the changing consumer market.

We see data through a strategy, design and marketing lens. We create technology that not only captivate but also convert with the next-gen. We collaborate closely with you to tailor projects that align seamlessly with your requirements. Employing the most suitable methodologies, we strive to deliver precise, meaningful, and actionable results.

We are a team of data, consumer, design, and marketing specialists comprised of analysts, futurists, strategists, designers, art directors, writers and technologists.

Make the right decision every time

Make the right decision every time

Make the right decision every time

New Report: The Future of Beauty is Personal

Featuring zero-party data from 613 younger consumers, this report explores the desire for personalized beauty

Read Report