Who we are and why we're here.
What does Wise Things do?
Wise Things is a consumer and market intelligence
platform reimagining market research. Wise Things
is reimagining market research with a powerful suite
of consumer and market intelligence products. We
help brands win with their consumers, allowing them
to create brands, ads, products, and shopping
experiences that modern consumers love. The future
of market research is here—smarter and built for
brands that want to lead.
Who is the founder of Wise Things
Guesswork is the greatest crime any business can commit. Picture this: basing an entire brand campaign on gut feel. It’s like trying to navigate rush hour with a blindfold—reckless, confusing, and guaranteed to end in regret. That’s where we come in.
At Wise Things, we eliminate the guesswork entirely. From the smallest tweaks to the biggest breakthroughs, everything we do is designed to arm you with a powerful platform to take charge of your story with purpose and precision. We empower visionary brands by turning raw data into actionable insights using cutting-edge, zero-party consumer data.
Imagine a world where you have a unified view of your audience—a single space where limitless, real-time data fuels growth. That’s the future we’re building.
We’re more than just a team; we’re a league of specialists—data whisperers, design dreamers, marketing magicians, and tech futurists. Analysts, strategists, writers, and art directors unite to help brands not only imagine the impossible but achieve it.
At Wise Things, we don’t just predict the future—we help you create it.
Small, purposeful, and mighty team in the best city in the world
Founder memo
Wise Things
Businesses spend too much time chasing trends and relying on outdated methods, stuck in a loop of missed opportunities and costly failures. We've collectively confused data collection for actionable insights.
But there's a better way to innovate. With Wise Things, companies are:
Listening closer, and listening smarter
Making confident, data-driven decisions
Continuously learning and reducing failures
If you're ready to move beyond static data and reactive strategies in favor of innovation that truly connects with customers, Wise Things is here for you.
Onanma Okeke
Founder & CEO
Company values
At Wise Things, our company values are the foundation of everything we do. They influence our decisions, encourage collaboration, and keep us focused on what truly matters: delivering outstanding value to our customers.
We play a team sport
We care about one another.
We value diverse opinions.
We speak directly but with respect.
We prioritize collaboration and believe that we’re stronger together.
We trust, respect, and value every role.
We’re entrepreneurs
We hustle, get things done, and have fun along the way.
We nurture ideas instead of hole-poking them.
We find reasons for why we can do things, not why we can’t.
We take risks and learn from every outcome.
We’re passionate about what we do
We know our craft, and we constantly pursue excellence.
We celebrate wins, big or small, and find joy in the process.
Our passion inspires us to go the extra mile for our team and customers.
We build things we’re proud of
Our work is fueled by curiosity and a desire to innovate.
We focus on quality and craftsmanship in everything we create.
We take the time to do things right, even when it’s harder or takes longer.
Our work reflects our commitment to excellence and attention to detail.
We take our customers to the next level
Our whole business exists to serve our customers — We all report to them.
We delight and exceed their expectations.
We do this by gaining a profound understanding of our customers’ world.
We measure success by their success.
We’re humble professionals
We leave our egos at home (If we WFH, we leave ‘em in the garden).
We’re open about our mistakes — They’re inevitable when you’re pushing the limits.
We take ownership and know that what matters is how we seek to learn and improve.