Wise Things and Qualtrics both offer powerful research capabilities, but Wise Things stands out as a modern, AI-driven solution that simplifies consumer insights while maintaining scientific rigor—with hands-on support to ensure success at every stage.

1. Smarter, More Agile Consumer Research

While Qualtrics is a robust enterprise solution, Wise Things offers a more intuitive and automated way to conduct research, reducing friction for teams that need fast, actionable insights. Features like Plural, Predict, and Orchestra allow businesses to test consumer behavior, evaluate product and ad creative assets, and simulate virtual shopping environments—all in a streamlined platform.

We Go Deeper – The Wise Things Product Advantage

Unlike traditional research platforms, Wise Things isn’t just about gathering data—it’s about precision, automation, and depth.

🔹 AI-Driven Precision – Our Co-Pilot AI doesn’t just analyze responses; it extracts trends, makes predictions, and delivers actionable insights in real time.

🔹 Behavioral Testing Beyond Surveys – With Predict and Orchestra, you can simulate real-world decision-making, testing price sensitivity, product appeal, and brand perception in controlled environments.

🔹 Automated Consumer Research – Set up and run continuous testing with our automation tools, ensuring you never miss a shift in consumer sentiment.

🔹 Integrated Hands-On Support – Our team helps you design, launch, and refine research, ensuring you get the highest-quality insights—every time.

🔹 Scalability with Real Customers – Move from a handful of participants to thousands, capturing genuine, zero-party consumer insights that fuel smarter decision-making.

Wise Things isn’t just a research tool—it’s an intelligent insights platform that adapts to your business needs, so you can move faster, test smarter, and grow with confidence.

2. AI-Powered Insights for Faster Decision-Making

Wise Things' Co-Pilot AI acts as an on-tap researcher, providing real-time insights and predictions from reports, eliminating the need for manual data analysis. Qualtrics, while data-rich, often requires more effort in analyzing results to extract key insights.

3. Built for Modern Businesses with Hands-On Support

Wise Things is designed for teams that need a competitive edge without enterprise-level complexity. Whether it's measuring price sensitivity, optimizing ads, or gauging consumer sentiment, Wise Things integrates AI-driven automation to provide faster, more actionable results—backed by expert support every step of the way. Unlike platforms that require teams to navigate complex systems alone, Wise Things provides dedicated guidance, onboarding, and strategic support to help businesses extract the most value from their data.

4. Seamless Consumer Management & Scalable Testing

Wise Things enables businesses to send tests via email and engage with real customers, scaling from a handful of respondents to thousands effortlessly. This zero-party data approach ensures companies get high-quality, consent-based insights, whereas Qualtrics often relies on external panels that may not always reflect authentic customer perspectives.

5. Future-Ready with Continuous Innovation

With SMS integration coming soon and a commitment to evolving with market demands, Wise Things is shaping the future of consumer insights, making it the go-to choice for businesses that want a smarter, more adaptive research platform compared to traditional players like Qualtrics.

For businesses that need speed, accuracy, automation, and expert support, Wise Things is a cutting-edge alternative to Qualtrics, offering deep insights without the complexity—and with the hands-on guidance needed to drive real impact.