Consumer Intelligence. Solved.

Fuel your strategic decisions with actionable consumer insights to enhance understanding and drive growth powered by AI.

More Effective Advertising

A better pre-test and consumer-centric ad development system: a connected suite of solutions, validated by market outcomes, to guide you from ideas to final ads.

Confidently Drive Growth

Wise Things' agile research platform, Plural, lets you quickly and affordably refine innovations with consumer feedback, covering the innovation journey from early to late stages.

Fast, Affordable & Better

We empower brands to transform ad and innovation development with early, frequent insights, creating a cycle that drives smarter decisions, stronger teams, and better products.

Unlock the deepest understanding of your consumers

Unlock the deepest understanding of your consumers

An illustration from Carlos Gomes Cabral
An illustration from Carlos Gomes Cabral
An illustration from Carlos Gomes Cabral

01.

Storytelling powered by data

A powerful market research platform that provides fast, easy & actionable insights. Add insights early & often to optimize every idea to make your advertising & innovation more effective. Drives marketing agility by providing objective, actionable data & insights.

02.

Decisions you’d bet your career on

03.

A smarter platform

01.

Storytelling powered by data

A powerful market research platform that provides fast, easy & actionable insights. Add insights early & often to optimize every idea to make your advertising & innovation more effective. Drives marketing agility by providing objective, actionable data & insights.

02.

Decisions you’d bet your career on

03.

A smarter platform

01.

Storytelling powered by data

A powerful market research platform that provides fast, easy & actionable insights. Add insights early & often to optimize every idea to make your advertising & innovation more effective. Drives marketing agility by providing objective, actionable data & insights.

02.

Decisions you’d bet your career on

03.

A smarter platform

Meet Plural

Meet Plural

Wise Things’ Plural is the intelligence layer for consumer insights, delivering high-quality zero-party responses with automated checks to remove poor data.

The results speak for themselves

Conduct high-quality research quickly with solutions tailored for the early stages of idea development, helping you identify what works sooner. Gain an objective, consumer-centric perspective to shape and refine ideas from the outset, leading to stronger ads and products.

Plural early stage testing to grow the brands by 55%

Every idea is better than the last.

Continuously leverage the insights you've gathered over time by reviewing your research quickly and efficiently. Identify what has worked and what hasn’t, establishing a learning loop that drives fresh ideas and helps you avoid repeating past mistakes.

Learn from all your research

Built to unlock the next generation

Our foundation is built on the modern Gen-Z and Millennial audiences who are defining today and dominating tomorrow. We prioritize quick pivots to nurture your ideas, thinking in hours and days rather than weeks and months. After all, what good are findings if it’s too late to act on them? With us, you can expect real-time results in as few as six hours.

Dynamic audience engagement with rapid optimization

The results speak for themselves

Conduct high-quality research quickly with solutions tailored for the early stages of idea development, helping you identify what works sooner. Gain an objective, consumer-centric perspective to shape and refine ideas from the outset, leading to stronger ads and products.

Plural early stage testing to grow the brands by 55%

Every idea is better than the last.

Continuously leverage the insights you've gathered over time by reviewing your research quickly and efficiently. Identify what has worked and what hasn’t, establishing a learning loop that drives fresh ideas and helps you avoid repeating past mistakes.

Learn from all your research

Built to unlock the next generation

Our foundation is built on the modern Gen-Z and Millennial audiences who are defining today and dominating tomorrow. We prioritize quick pivots to nurture your ideas, thinking in hours and days rather than weeks and months. After all, what good are findings if it’s too late to act on them? With us, you can expect real-time results in as few as six hours.

Dynamic audience engagement with rapid optimization

FOR CONSUMER PACKAGED GOODS

Make sure your product flies off the shelf

Leverage past research to kickstart your next ad or innovation. Incorporate consumer insights early and consistently to create your best ads and products. In the CPG industry, being consumer-centric is key—what worked yesterday won’t work today. To thrive in today’s competitive market, adapting to evolving consumer demands is essential for long-term success and growth.

Helping CPG brands craft better ads every time

Enabling CPG brands to innovate swiftly for market penetration.

60% more predictive of ROI on advertising

FOR QUICK SERVICE RESTAURANTS

Make sure your brand and menu stands out

Leverage past research to jumpstart your next ad or menu innovation for your guests. Consistently incorporate consumer insights to create your best ads and products. Understand what keeps customers coming back for their favorites. By staying aligned with customer expectations, QSRs can stay competitive, adaptable, and customer-focused, driving long-term success in the ever-evolving food industry.

Helping QSR brands create more effective advertising every time

Helping QSR brands innovate

Agile innovation has 4-6x more success

FOR TOURISM AND TRAVEL

Unlock spending patterns and uncover critical perceptions

Bringing the future of travel within reach, our platform helps you understand travelers worldwide, uncover key insights, and translate them into sustainable growth, responsible innovation, and actionable strategies to bring your best ideas to life.

Unlock opportunities powered by insight

Understand how to resonate with potential visitors

Quickly identify gaps and capture the heart and mind of travelers

FOR FINANCE AND FINTECH

Make sure your brand and solutions stand out

Stay ahead in a rapidly changing market. Kickstart your next campaign or innovation by leveraging past insights and incorporating customer feedback early and consistently throughout development. By understanding customer behaviors and preferences, you can create impactful marketing and innovative products that keep users engaged. Aligning with customer needs allows finance companies to stay sharp, competitive, adaptable, and user-focused, leading to long-term success.

Empowering brands to craft effective marketing strategies every time

Enabling finance brands to innovate and elevate user experiences

Agile innovation leads to staying front of mind

FOR MARKETING AGENCIES

Drive client success with actionable consumer insights

Fuel your strategic decisions and elevate your clients’ campaigns with AI-powered insights. As the intelligence layer for consumer understanding, our platform delivers high-quality zero-party data to help marketing agencies optimize strategies, enhance client engagement, and drive sustainable growth.

Leverage AI-driven insights to refine client campaigns and strategies

Understand consumer behavior to better serve your clients

Turn insights into tailored growth opportunities for your clients

Forecast real-world consumer behavior

Unparalleled consumer reach

The most refined consumer network for next-gen research

Our growing panel of engaged consumers isn’t just about numbers; it’s about real people. We’ve built a community of authentic, thoughtfully recruited individuals who provide genuine, actionable insights that brands can trust. Our panel members are more than just data points—they’re active voices who offer a direct line to what matters most in today’s market. They are authentic, unique, and AI-free.

Real and genuine people

A variety of stimuli to test ideas

Intuitive and powerful dashboard

Explore our insights

The future of beauty is personal

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The tidal shift in Gen-Z buying patterns

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How games transform consumers’ interactions

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What consumers really think about AI

Post-COVID impact on consumers priorities

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Gen Z's new words: A wave of fresh lingo

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Make the right decision every time

Make the right decision every time

Make the right decision every time

New Report: The Future of Beauty is Personal

Featuring zero-party data from 613 younger consumers, this report explores the desire for personalized beauty

Read Report