Find out what your consumers want

Find out what your consumers want

Unlock insights from your most valuable audience: your customers. Automate market research with AI, optimize ads, measure price sensitivity, and gauge sentiment—all in one platform.

Build Better Brands

Build Better Brands

Harness Customer Power

Harness Customer Power

Powerful and Scalable

Unlock the deepest understanding
of your consumers

Unlock the deepest understanding of your consumers

Unlock the deepest understanding
of your consumers

An illustration from Carlos Gomes Cabral
An illustration from Carlos Gomes Cabral
An illustration from Carlos Gomes Cabral

01.

Storytelling powered by data

A powerful market research platform that provides fast, easy & actionable insights. Add insights early & often to optimize every idea to make your advertising & innovation more effective. Drives marketing agility by providing objective, actionable data & insights.

02.

Decisions you’d bet your career on

03.

A smarter platform with real-time AI

01.

Storytelling powered by data

A powerful market research platform that provides fast, easy & actionable insights. Add insights early & often to optimize every idea to make your advertising & innovation more effective. Drives marketing agility by providing objective, actionable data & insights.

02.

Decisions you’d bet your career on

03.

A smarter platform with real-time AI

An illustration from Carlos Gomes Cabral
An illustration from Carlos Gomes Cabral
An illustration from Carlos Gomes Cabral

01.

Storytelling powered by data

A powerful market research platform that provides fast, easy & actionable insights. Add insights early & often to optimize every idea to make your advertising & innovation more effective. Drives marketing agility by providing objective, actionable data & insights.

02.

Decisions you’d bet your career on

03.

A smarter platform with real-time AI

01.

Storytelling powered by data

A powerful market research platform that provides fast, easy & actionable insights. Add insights early & often to optimize every idea to make your advertising & innovation more effective. Drives marketing agility by providing objective, actionable data & insights.

02.

Decisions you’d bet your career on

03.

A smarter platform with real-time AI

Meet Plural

Plural empowers marketing teams to conduct powerful, deep, scalable research so they can get to their "Aha" moment in seconds and take action when it matters most.

Meet Plural

Plural empowers marketing teams to conduct powerful, deep, scalable research so they can get to their "Aha" moment in seconds and take action when it matters most.

Meet Plural

Plural empowers marketing teams to conduct powerful, deep, scalable research so they can get to their "Aha" moment in seconds and take action when it matters most.

Meet Plural

Plural empowers marketing teams to conduct powerful, deep, scalable research so they can get to their "Aha" moment in seconds and take action when it matters most.

Built for teams who want
limitless possibilities

Built for teams who want limitless possibilities

Built for teams who want
limitless possibilities

Bring the voice of your customer to life with a single source of truth for consumer knowledge so you can empower your products, marketing and strategy.

Marketers

Uncover what your consumers really think so that you can do what matters most.

Researchers

Turn your consumer data into a deep understanding with a complete view of your customers.

Data-Driven Execs

Answer burning questions into your customers and measure the business "size of price."

Marketers

Uncover what your consumers really think so that you can do what matters most.

Researchers

Turn your consumer data into a deep understanding with a complete view of your customers.

Data-Driven Execs

Answer burning questions into your customers and measure the business "size of price."

Marketers

Uncover what your consumers really think so that you can do what matters most.

Researchers

Turn your consumer data into a deep understanding with a complete view of your customers.

Data-Driven Execs

Answer burning questions into your customers and measure the business "size of price."

Marketers

Uncover what your consumers really think so that you can do what matters most.

Researchers

Turn your consumer data into a deep understanding with a complete view of your customers.

Data-Driven Execs

Answer burning questions into your customers and measure the business "size of price."

Purpose-built features for effortless and automated market research

Surveys

Surveys

Surveys

Gather consumer insights by collecting direct feedback, behavioral data, and preferences. Choose from varying question types to unlock rich insight, recurrent themes and subtle nuances.

Insights Dashboard

Insights Dashboard

Insights Dashboard

Insights Dashboard

Multiple Question Types

Multiple Question Types

Multiple Question Types

Multiple Question Types

AI-powered Result Analysis

AI-powered Result Analysis

AI-powered Result Analysis

AI-powered Result Analysis

Downloadable Results

Downloadable Results

Downloadable Results

Downloadable Results

Predict

Predict

Predict

Measure brand impact by analyzing sentiment, marketing effectiveness, and advertising performance. Run standard-setting randomized controlled trial (RCT) survey experiments to get deep insights into the impact of content before a campaign is launched.

Analyze Sentiment Trends

Analyze Sentiment Trends

Analyze Sentiment Trends

Analyze Sentiment Trends

Measure Ad Impact

Measure Ad Impact

Measure Ad Impact

Measure Ad Impact

Conduct RCT Experiments

Conduct RCT Experiments

Conduct RCT Experiments

Conduct RCT Experiments

Gain Pre-launch Insights

Gain Pre-launch Insights

Gain Pre-launch Insights

Gain Pre-launch Insights

Orchestra

Orchestra

Orchestra

Simulate shopping experiences by creating virtual product environments to test brand and competitor items side-by-side, enabling data-driven insights into consumer preferences.

Virtual Product Testing

Virtual Product Testing

Virtual Product Testing

Virtual Product Testing

Brand/Competitor Comparison

Brand/Competitor Comparison

Brand/Competitor Comparison

Brand/Competitor Comparison

Real-time Preference Analysis

Real-time Preference Analysis

Real-time Preference Analysis

Real-time Preference Analysis

Enhanced Shopping Simulations

Enhanced Shopping Simulations

Enhanced Shopping Simulations

Enhanced Shopping Simulations

Co-Pilot

Co-Pilot

Co-Pilot

Turbocharge consumer research with your own AI researcher. Get instant insights, automate tedious research, and transform past reports and data into actionable strategies, slashing research time by 30% and streamlining decision-making.

Instant AI-driven Answers

Instant AI-driven Answers

Instant AI-driven Answers

Instant AI-driven Answers

Context-aware Insights

Context-aware Insights

Context-aware Insights

Context-aware Insights

Enhanced Research Efficiency

Enhanced Research Efficiency

Enhanced Research Efficiency

Enhanced Research Efficiency

Streamlined Decision-making

Streamlined Decision-making

Streamlined Decision-making

Streamlined Decision-making

Built for enterprise scale and flexibility

Frictionless Data Scaling

Frictionless Data Scaling

Frictionless Data Scaling

Frictionless Data Scaling

Consumer management as smooth as butter

Engage consumers in real-time testing by sending tests via email or SMS and gathering insights from your community, focus groups, and consumer panels. Own zero-party data, gain direct access to consumer insights, and co-create with loyal customers while seamlessly scaling and segmenting your panels.

Powerful consumer research platform

A variety of stimuli to test ideas

We’re obsessive about keeping data safe

Make the right decision every time

Make the right decision every time

Make the right decision every time

Make the right decision every time

New Report: The Future of Beauty is Personal

Featuring zero-party data from 613 younger consumers, this report explores the desire for personalized beauty

Read Report