Observation
At Wise Things, fundamental research is constructed by tapping into our exclusive data reservoirs, which include social media analytics, image recognition, search data, consumer sentiment analysis, social listening, our curated next-gen community, and a substantial human-tagged image library. We leverage discovery, play and experimentation.
Community
We continuously survey a growing panel of 2,000+ households and modern consumers. Their always-on intelligence helps us capture a complete picture of the modern consumer.
Precision
We meticulously fine-tune our research, tailoring insights to specific industries and product categories. Whether it's Retail, Beauty and Wellness, Food and Drink, Technology, Fashion, Hospitality, Consumer Goods or Financial Services our reporting delves into a wealth of research.
Continuous Evaluation
At Wise Things, the research process is perpetual, involving an ongoing analysis of new indicators of change. A steady influx of research and market intelligence ensures we stay at the forefront of emerging trends, enabling us to deliver daily insights to our customers and contextualize new information as it unfolds.
Data in, insights out, with our powerful market research platform
Gather consumer insights by collecting direct feedback, behavioral data, and preferences. Choose from varying question types to unlock rich insight, recurrent themes and subtle nuances.
Measure brand impact by analyzing sentiment, marketing effectiveness, and advertising performance. Run standard-setting randomized controlled trial (RCT) survey experiments to get deep insights into the impact of content before a campaign is launched.
Simulate shopping experiences by creating virtual product environments to test brand and competitor items side-by-side, enabling data-driven insights into consumer preferences.
